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No Budget, No Problem: How to Build a Marketing Plan That Still Hits

You don’t need deep pockets to build digital traction — just a clear plan and sharp execution. The myth that effective marketing requires big ad spend dies hard, but the truth is more nuanced. Strategic constraints can actually lead to better targeting, tighter messaging, and more creative traction. If you’re a solo founder, a scrappy team, or a local brand trying to scale smart, you’ve got leverage — but only if you focus your time and dollars where they move the needle. This isn’t about playing small;